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Title: The effects of sense of community on perceived value, consumer satisfaction and future intention in the low-cost fitness clubs
Authors: Çevik, Huseyin
Sevilmis, Ali
Keywords: Fitness
sense of community
perceived value
consumer satisfaction
future intention
Customer Satisfaction
Behavioral Intentions
Outcome Quality
Service Quality
Issue Date: 2022
Publisher: Routledge Journals, Taylor & Francis Ltd
Abstract: Research question: Dropping out of the club membership is a serious problem faced by low-cost fitness clubs. The previous research showed when the membership period extended, the dropping out rate was replaced by the continuance of the membership. In this context extending the duration of membership is important for low-fitness clubs. Since the sense of community creates a catalyst effect on the continuance of membership, the sense of community could be important. However, little is known about the effect of it in sports consumer literature. The present study therefore attempts to examine the theoretical relationship between sense of community, perceived value, consumer satisfaction, and future intentions in low-cost fitness clubs. Research methods: Members from four fitness clubs located in Eskisehir, Turkey (n = 384) were surveyed. Partial least squares structural equation modeling was used to test the research model. Results and Findings: The results showed that sense of community played a crucial role for enhancing the perceived value and consumer satisfaction of low-cost fitness club members.
ISSN: 2375-0472
Appears in Collections:Rekreasyon Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu

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