Corporate strategies in the airline industry

Abstract

The air transport industry is a highly regulated, dynamic industry dominated by international rules and highly competitive. In this environment, airline companies need to determine both the type and scale of their activities. In this chapter, corporate strategies, which are an essential element for airline businesses, will be explained, and their applications will be discussed, particularly for airline companies. Corporate strategies mainly consist of growth and retrenchment strategies. The first part will explain growth strategies and related and unrelated diversification strategies. Next, the second part will explain savings and liquidation strategies as retrenchment strategies and sub-strategies. The third part will explain the applications of diversification and retrenchment strategies in airline companies. In the last section, airline alliances will be explained. © 2022, IGI Global.