Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.13087/2716
Title: EXPLORING STRATEGIC CHOICES OF AIRLINES: A STUDY IN TURKISH AIR TRANSPORT INDUSTRY
Authors: Aldemir, Hüseyin Önder
Şengür, Ferhan Kuyucak
Ulukan, İbrahim Cemil
Keywords: airline competition
air transport
competitive strategies
Miles and Snow typology
Porter's generic strategies
hybrid strategies
Business Strategy
Competitive Strategy
Marketing-Strategy
Miles
Performance
Hybrid
Pure
Uncertainty
Typology
Linkages
Issue Date: 2021
Publisher: Penerbit Univ Sains Malaysia
Abstract: Inter-firm competition in the field of aviation, which accelerates through liberalisation and globalisation trends, has been investigated by numerous studies in the post-deregulation era; however, it has not been adequately addressed in Turkish aviation market. The aim of this study is to unveil the business strategies and strategic typologies of Turkish passenger carriers, as well as the degree of involvement of firms in the strategic planning process, the current outlook, and the competitive structure of the Turkish passenger air transport industry. The research is designed in a way to collect data through interviews with senior executives of the airlines. In terms of findings, the study concludes that five scheduled airlines and three charter airlines have attempted to implement more than one generic strategy at the same time as an integrated cost and differentiation sfrategy, with the primary sfrategy being cost leadership. Moreover, the passenger carriers in question displayed the features of analysers-defenders mainly linked to the competitive typology viewpoint. This study is believed to lead to a deeper understanding ofpotential explanations why companies have made specific strategic choices regarding generic strategies and strategic approaches. Regulators, individual companies operating in the aviation industry and prospective companies, investors, etc. can use the results of the study to regulate the market, better understand their competitors, set their priorities and plans, evaluate, and assess the market.
URI: https://doi.org/10.21315/aamj2021.26.2.1
https://hdl.handle.net/20.500.13087/2716
ISSN: 1394-2603
1985-8280
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu

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